Mind What Matters
Insights focused around sales enablement and leadership development.

Braintrust 2025 Inc 5000
We’re proud to share some exciting news: Braintrust has been recognized on the prestigious Inc.

The Science of Neuroplasticity: Designing Coaching Interventions That Stick
The Science of Neuroplasticity: Designing Coaching Interventions That Stick It’s the coaching dream: a client

NeuroLeadership Principles Every Coach Should Know
NeuroLeadership Principles Every Coach Should Know A VP of HR once said during a coaching

Coaching for Self-Regulation: Techniques to Master Emotional Control
Coaching for Self-Regulation: Techniques to Master Emotional Control A regional sales leader sat across from

NeuroSelling® Changed Everything I Thought I Knew About Sales
When I first joined Braintrust, I came from a world of sales training programs. I

AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey Not long ago,

