Mind What Matters
Insights focused around sales enablement and leadership development.
NeuroAnchoring in Coaching: How to Create Lasting Behavioral Change
It was a Wednesday morning in Chicago, in a quiet suburban office just off the
Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall
In a crowded marketplace, being memorable is everything. And yet, most sales experiences still rely
Building Cognitive Resilience: Coaching Techniques to Strengthen Mental Toughness
Lena was one of those leaders everyone admired—sharp, empathetic, steady under pressure. But in our
The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals
The phrase “limited-time offer” is more than a marketing gimmick—it’s a neuroscientific lever. The scarcity
The Coach’s Toolkit: Leveraging Neurofeedback for Real-Time Insight
Marcus had always been confident—on paper, at least. His team respected him, his results were
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations
Anchoring and adjustment is one of the most potent—and underutilized—tools in the sales negotiator’s arsenal.
NeuroAnchoring in Coaching: How to Create Lasting Behavioral Change
NeuroAnchoring in Coaching: How to Create Lasting Behavioral Change
