The "Mind What Matters" Blog
Insights focused around sales enablement and leadership from Braintrust.
The "Mind What Matters" Blog
Insights focused around sales enablement and leadership development.
Cultivating Emotional Intelligence in Leadership: Key Strategies for Managers
Emotional intelligence (EI) has emerged as a vital, must-have skill set for managers in today’s increasingly complex and interconnected workplace. EI involves the ability to understand and manage your own emotions, as well as recognize and influence the emotions of others. For leaders, developing emotional
The Role of Emotional Intelligence in Sales Success
The Role of Emotional Intelligence in Sales Success In the dynamic world of B2B sales, where the competition is fierce and the stakes are high, the ability to connect with clients on a deeper level can be the deciding factor between closing a deal and
Overcoming Objections: Turning Sales ‘No’ into ‘Yes
Overcoming Objections: Turning Sales ‘No’ into ‘Yes’ Every salesperson encounters objections. These moments can be challenging, but they also present opportunities to address concerns, build trust, and ultimately close the deal. By mastering the art of overcoming objections, you can turn a “no” into a
The Power of Active Listening in Sales
The Power of Active Listening in Sales Active listening is one of the most powerful tools a salesperson can wield. It’s not just about hearing words; it’s about understanding the underlying needs, emotions, and intentions behind those words. When done effectively, active listening can transform
The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales
The Science of First Impressions: How Neuroscience Shapes Customer Perceptions in Sales In sales, the saying “You never get a second chance to make a first impression” carries significant weight. First impressions are not just fleeting moments; they can shape the entire trajectory of a
Emotion Coaster and the Arcs Within Conversations
Riding the Emotion Coaster: Mastering the Arcs Within Sales Conversations In the high-stakes world of B2B sales, mastering the subtleties of communication can make the difference between closing a deal and losing a prospect. One of the most powerful yet often overlooked aspects of sales
