Mind What Matters
Insights focused around sales enablement and leadership development.

From Awareness to Action: Using Mindfulness to Enhance Coaching Outcomes
Carla always came to our sessions prepared. Bullet points. Status updates. Action items. On paper,

NeuroAnchoring in Coaching: How to Create Lasting Behavioral Change
It was a Wednesday morning in Chicago, in a quiet suburban office just off the

Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall
In a crowded marketplace, being memorable is everything. And yet, most sales experiences still rely

Building Cognitive Resilience: Coaching Techniques to Strengthen Mental Toughness
Lena was one of those leaders everyone admired—sharp, empathetic, steady under pressure. But in our

The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals
The phrase “limited-time offer” is more than a marketing gimmick—it’s a neuroscientific lever. The scarcity

Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations
Anchoring and adjustment is one of the most potent—and underutilized—tools in the sales negotiator’s arsenal.
If You Don’t Know What Drives Your People, You’re Managing Blind
If You Don’t Know What Drives Your People, You’re Managing Blind

